Pivot Your Practice — Practitioners This is How To Spread Your Name And Get Wider Recognition with Boosted Posts on Facebook
While you’re putting in the time to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and easy way to reach more people in a short amount of time.
Isn’t Posting Daily on Facebook Enough?
This answer depends on your end goal for your business. Posting and interacting daily will definitely grow your followers but if you want a quick jumpstart add in a boosted post and examine the results.
One counsellor friend of ours recently boosted a post for a total of $30 and it brought in $202 in sales. It was a “set it and forget it” process and she set a monetary limit so as not to break the bank but she was very pleased with that result; so much so that she’s boosting the same post again.
Why Should I Boost a Post?
No doubt you’ve noticed lots of changes with the Facebook algorithms lately and you’ve probably heard lots of people complaining about those changes. Business page organic reach has declined drastically so you can’t depend on Facebook algorithms to get your posts seen, even if people have liked your page. So, instead of taking a passive, “I hope you see my posts” stance, let’s be proactive and boost a post to bypass the questionable organic reach of your basic post. Facebook is not your friend at times so it is a smart move to bypass their unhelpful changes.
Boosted posts also allow you to highly target who sees it, so you are in complete control of the demographics (again, a highly proactive approach). You can set a certain geographic area as your target or a specific age range or gender or even what other people or interests they have! If you have thought carefully about the people who come to see you and do well with your style and type of help, this step will be easy to complete.
Speaking of control: you are in control of how much you spend on this boosted post as well as the length of the campaign. Theoretically, you could run a campaign for $1 per day (the daily minimum allowed) but if you spend a bit more money each day, you will reach a larger number of people.
How to Create a Boosted Post
Most importantly: you can only boost a post from a Business Page, so if you don’t have one set up yet, get that done.
Step 1: Choose which Post to Boost
This can be a current post or you can write a brand new post. If you’ve been active on your page, you will even see recommendations for which posts to boost. The choice is yours, just think about the purpose of your boosted post, then choose the most appropriate post for your goal.
Step 2: Choose Your Target Audience
If you want to grow your name recognition, select your own demographics, geographic area, and/or age range. You can even create multiple audiences with different demographics by clicking on the “Create New Audience” link.
Step 3: Choose Your Budget and Campaign Duration
How much can you afford to spend each day your campaign runs? How many days do you want the boost to run? You will see Facebook’s estimated reach climb as your budget amount increases. This is still an estimate so make this decision based on what you can actually afford as opposed to the number of people who might pay attention to your boosted post.
Step 4: Setup Your Payment, Hit the Boost Button, then Analyze the Results
Seeing the results of your boost is exciting because Facebook offers easy-to-understand insights for every boosted post. You will see your actual reach as well as how many clicks your post received. From there you can determine if you received any sales directly from this post or if you noticed an increase in friend requests or likes during this time frame. It is an easy way to start learning about your audience, your appeal and beginning to build authority.
Luckily Facebook has made boosting a post very simple so once you go through it once, it’s much easier to understand. And once you set all the details, you can go about your day while your boosted post works its magic to bring you more target audience members and likes/follows or messages.
Good luck — have fun. Remember this is an experiment so do it a few times and see what happens. This is the way you find out what works.
This is a series for coaches and therapists who are passionate about their work and their clients but struggling to find a way to make things work post-Covid as clients melt away and money becomes an issue for most people.
This is a time when most of us are scared. Nothing is known or predictable and many of us are dithering about what to do. In fact, this indecision is paralysing us and that is something that will derail the success of any practice. Therapists and coaches who are successful are people who have learned to do two things.
One is be flexible enough to pivot their business to what will work now — and the other is to break through enough of the fear barriers to get productive again.
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