Pivot Your Practice Practitioners! Don’t Be Afraid to Show Your Personality on Facebook
There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with “lifestyle” type photos and posts of a varied life but with a reasonable amount of ‘practice/business’ related posts to show what you do.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and stories will make you appear more approachable so your followers won’t hesitate to send you a message to ask questions about your practice and your services.
Here are just a few fun and authentic ways to lighten up the mood on Facebook and to increase your engagement with your followers:
Share Your Humour
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or parent? Share it. Everybody needs a little pick me up during the day and laughing also releases stress. There is no need to lay bare your who life — just a few vignettes to show you’re human as well as a practitioner.
What are Your Weekend Plans?
Do you have a favorite way to spend the weekend? Again there is no need to give chapter and verse on what you are doing and where, but a glimpse into your favourite activities is interesting. Do your Saturdays find you supporting your favourite local charity by attending their online race? I guarantee you’ll get some other folk out there resonating with you and you’ll bring awareness to a local business and/or charity.
Love to Travel? Share Your Favorite Tips and Locations
Whether you travel for business or strictly for pleasure, sharing your notes of your favorite locations will help others planning a business retreat or conference. These types of posts are also great for starting conversations about vision boards and bucket lists. Even if your customers don’t travel, they can still live vicariously through you!
Share A Favourite View
Almost everyone enjoys getting out of the enclosed practice office so why not settle in at a park, by the water, or on the beach and share your view on Facebook. Even if you’re stuck inside during bad weather and you post up what you’d like to be seeing it will stir up fun conversations!
These are just a few ideas of what to share online that still shows you’re a real person with a real life outside of work as well as a busy professional who keeps up with her learning and takes her work seriously. These types of lists are really unlimited in length because you are so uniquely different from every other person in the world. Showcase what makes you YOU; show talents and interests outside of your work as well as you at work. Sharing these glimpses into your personality and your life will attract your audience.
We work well with people we feel an affinity for — you have a tribe out there. Let them join you.
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This is a series for coaches and therapists who are passionate about their work and their clients but struggling to find a way to make things work post-Covid as clients melt away and money becomes an issue for most people.
This is a time when most of us are scared. Nothing is known or predictable and many of us are dithering about what to do. In fact, this indecision is paralysing us and that is something that will derail the success of any practice. Therapists and coaches who are successful are people who have learned to do two things.
One is be flexible enough to pivot their business to what will work now — and the other is to break through enough of the fear barriers to get productive again.
Need More Happiness, Freedom and Success? Join Our Free Webinars…
If you want quick and easy steps to setting yourself up for a safe and happy future doing the work you love, join us for the free webinars. I usually give at least 5 tips for moving forward and implementing in ways that will move you forward in all of my webinars. Each is about a certain angle on the issue. They, on their own will have an immediate effect on your mood and your outlook on life with your business. Get off the hamster wheel and take some time for yourself with my webinars, learn and act, learn and act — that’s the way to start flourishing.
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“Just imagine if the next 5 years is like the last 5 years? How are you keeping yourself financially secure, happy and living your life of purpose by helping other people succeed?”
The Sages Academy specialises in helping you Get Your Coaching or Therapy Practice Back On Track. Sign up for the highly-acclaimed free webinars to find out how to Pivot that Practice to FutureProof Yourself.
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