Pivot Your Practice and BulletProof Your Future — How Many Hats Are You Wearing?
It’s inevitable. As a practitioner you will wear many, many hats.
But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.
Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.
In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option. Instead, we have to work smarter, and take care how we’re spending our time. Here are some handy tips from the trenches!
Prioritize Your Daily Tasks
We all have different skills and sweet spots when it comes to the tasks we want and need to do. You might love customer support and hate bookkeeping, while someone else enjoys the numbers game and doesn’t like dealing with the help desk. But regardless of your personal preferences, one thing is certain: money-making tasks should be at the very top of your to-do list.
That might mean product creation, email marketing, client outreach, webinar development, or something entirely different. Identify those money-making tasks in your business and be sure to prioritize them every single day. Not just putting them on your to do list but actually allocating time each day and DOING them. Remember that in this online world — imperfect action trumps perfect planning every time!
Know the Difference Between Important and Urgent
In his classic book, The 7 Habits of Highly Effective People, Stephen Covey recommends prioritizing tasks based on a time-management grid. Every task is assigned to a quadrant of the grid, based on whether it is urgent, important, both, or neither.
Once you know where a task falls on the grid, you’ll immediately know what you should be working on. For example, marketing and planning are important but not urgent. A ringing phone is urgent, but not important. The sales page for your new programme, which is launching tomorrow, is both urgent AND important. Your pre-booked sessions with clients are both urgent if they are today and important because they are your Why and your income.
So before you prioritize your daily to-do list, think about where each of your tasks falls in the quadrant, and schedule them accordingly.
Will you always be working on the best task for right now? Probably not. Nor will you always use your time as wisely as you could. But by making a conscious effort to organize and prioritize your days, you’ll find it’s a lot less stressful and overwhelming to manage the practice. And let’s face it, you didn’t do all that training to become a business owner, you did it to become a practitioner. That means you have to get the balance in your day right.
Stay in Your Own Lane
Overwhelm is a real thing in online practices. There is always more that could be done. More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
And one of the biggest contributors to overwhelm? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this time, energy and money killer.
Here’s the problem with shiny object syndrome. It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. It’s true. I’ve seen it happen time and time again (to me, just as often as to other people1 A promising startup just begins to make sales and gain a following, and then out of the blue, the owner does a pivot into a completely unrelated niche or business. We are all for pivoting — but not spinning round and round.
All that work… just gone.
Don’t let this happen to you.
Set Clear Goals
The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to build a six-figure coaching programme? A five-figure practice? Earn a living from your blog and enjoy a select group of one to one coaching or therapy clients?
Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams.
Commit to a Plan
Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to grow legs. Business models can require years to show a profit. And that shiny new tool won’t earn back its cost if you toss it aside next week for something different. Do your due diligence — know what you want to achieve and by when. Stick with it. Persistence pays off.
Be realistic with yourself, and make a plan to give your idea the best shot at success. Make that commitment.
Put on Your Blinkers
I bet you never thought that I would say such a thing! I am usually all about openness to ideas and opportunity, growth mindset focused and reinvention. But there comes a point when that stage is over and the next phase starts. At that point you have to simply stop paying attention to anything that pulls you off the plan. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups. Don’t click on ads.
Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.
We can help — I can tell you now we have done every single one of those unhelpful things — and a lot of very helpful ones. We do know what works now.
This is a series for coaches and therapists who are passionate about their work and their clients but struggling to find a way to make things work post-Covid as clients melt away and money becomes an issue for most people.
This is a time when most of us are scared. Nothing is known or predictable and many of us are dithering about what to do. In fact, this indecision is paralysing us and that is something that will derail the success of any practice. Therapists and coaches who are successful are people who have learned to do two things.
One is be flexible enough to pivot their practice to what will work now — and the other is to break through enough of the fear barriers to get productive again.
Need More Happiness, Freedom and Success? Join The Free Webinars…
If you want quick and easy steps to setting yourself up for a safe and happy future doing the work you love, join me for the free webinars. I usually give at least 5 tips for moving forward and implementing in ways that will move you forward in all of my webinars. Each is about a certain angle on the pivoting and reinventing issue. They, on their own will have an immediate effect on your mood and your outlook on life with your practice. Get off the hamster wheel and take some time for yourself with my webinars, learn and act, learn and act — that’s the way to start flourishing.
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“Just imagine if the next 5 years is like the last 5 years? How are you keeping yourself financially secure, happy and living your life of purpose by helping other people succeed?”
Elizabeth specializes in helping you Get Your Coaching or Therapy Practice Back On Track. Sign up for her highly-acclaimed free challenges and webinars to find out how to Pivot that Practice to FutureProof Yourself.
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