Pivot Your Practice and BulletProof Your Future — Best Tools To Make Google Find Your Practice and Get People To Look at Your Website
One of the best ways for getting people to find you is to rank high on Google when people search for what you offer or search for solutions to their problem. This is known as Search Engine Optimization or SEO for short.
While paid traffic like Google Ads can bring you instant results, effective search engine optimization can deliver a steady stream of new leads and visitors to your site for years to come. Here are some of the best SEO tools for you.
Keyword Research Tools
Blogging has been proven to help build you an audience. Knowing what topics to cover can be challenging. If you want to know what to write about and need to determine whether you have a chance of ranking high on the search engines, you need to use an excellent keyword research tool, like KeySearch (https://keysearch.co). Keyword research tools can more accurately tell you if the topic you are writing about is being searched for. Plus, they show you what chances you have for ranking high with a particular search term.
Uptime and Page Speed Monitors
It is said that search engines, like Google, will penalize slow-loading sites, which means you might want to consider using a page-speed monitor on your website. Keeping an eye on how quickly your site loads is also critical for ensuring that you are delivering positive user experience. Both free and paid tools are incredibly useful. If you are on a budget, you can try GTmetrix (https://gtmetrix.com) to monitor your site upload speeds regularly.
Visitor Analytics
When it comes to keeping track of what your visitors are up to when they visit your site, Google Analytics (https://analytics.google.com) is a great choice. Not only is it free, but it easily integrates with WordPress, as well as other platforms which might be hosting your website, like Bluehost or Godaddy. Analytics is incredibly powerful. It provides you with the ability to track visitor numbers, see how long visitors stay on your site and identify how they are finding your content. The programme also makes it easy to follow which pages are leaking visitors.
Optimizing your site for the search engines can involve a lot of guesswork. However, by using the best SEO tools you can find, you can arm yourself with the information you need to adjust your content to attract more visitors to your site. And in the maelstrom of information and sites you can gradually learn how to put up exactly what ‘your’ people search for and stand out from the crowd. It takes time and patient trial and error but it is worth spending an hour a week just working away at this strategy.
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This is a series for coaches and therapists who are passionate about their work and their clients but struggling to find a way to make things work post-Covid as clients melt away and money becomes an issue for most people.
This is a time when most of us are scared. Nothing is known or predictable and many of us are dithering about what to do. In fact, this indecision is paralysing us and that is something that will derail the success of any practice. Therapists and coaches who are successful are people who have learned to do two things.
One is be flexible enough to pivot their business to what will work now — and the other is to break through enough of the fear barriers to get productive again.
Need More Happiness, Freedom and Success? Join The Sage Academy Free Webinars…
If you want quick and easy steps to setting yourself up for a safe and happy future doing the work you love, join me in the Sage Academy’s free webinars. I usually give at least 5 tips for moving forward and implementing in ways that will move you onwards and upwards in all of the webinars. Each is about a certain angle on the issue of Pivoting and we pay particular attention to moving the practice online. People say that the webinars on their own have had an immediate effect on their mood and confidence to make the changes necessary to flourish in Covid and post-Covid times. Get off the hamster wheel and take some time for yourself with our webinars, learn and act, learn and act — that’s the way to start flourishing.
Join the list and be the first to know when the Sage Academy Top Tips team is going live online. https://forms.aweber.com/form/76/1704509576.htm
“Just imagine if the next 5 years is like the last 5 years? How are you keeping yourself financially secure, happy and living your life of purpose by helping other people succeed?” Elizabeth and the team at Sage Academy specialise in helping you Get Your Coaching or Therapy Practice Back On Track. Sign up for the highly-acclaimed free challenges and webinars to find out how to Pivot that Practice to FutureProof Yourself.
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